Author - Joel

Start Up Edge partners with the Approved Franchise Asociation ( AFA ) to deliver digital marketing services for franchisors & franchisees

Start Up Edge is delighted to announce it’s partnership with the Approved Franchise Association ( AFA ).  The AFA, founded in 2012 is a fast growing UK based franchise association providing help and advice to existing and new franchisors and people interested in seeking self employment via franchising.

Claire Robinson […]

Free lead generation & SEO for small businesses

Free lead generation & SEO for small businesses
We know being found amongst the billions of websites on the internet can be a tough task for small and start up businesses.

A great way to increase traffic, boost your search rankings and to generate leads is by listing on free business […]

Free SEO for small businesses

Free SEO for small businesses
During October we are offering a free SEO for small businesses in the form of a free SEO audit of your website. Ranking in search engines successfully takes a lot of different factors including;

Domain age and relevancy
Social media popularity

Our free detailed […]

Start Up Edge launches new digital marketing business opportunity

We are delighted to announce the launch of our new digital marketing business opportunity. Our goal is to support start ups and small businesses to improve their online presence and generate leads. Part of our process is to really understand our customers businesses and goals and the appointment of local licencee’s to […]

Five of the most interesting search stories from this week


It’s time for our weekly update from the world of search marketing and beyond.

This week we have new antitrust measures against Google from Europe, new mobile shopping formats, and Google testing store inventory searches in GMB.
New mobile formats from Google
Google announced this week that it will soon begin rolling […]

85+ SEO experts you should follow on Twitter


Who are the most useful SEO tweeters to follow? In this post I’ve listed those I have been following for a while, as well as some other useful suggestions. 

After this article on ClickZ listing marketing leaders to follow, I decided I’d steal the idea for SEW and list some useful […]

Three things marketers can learn from Lokai on social media


If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that direction.

By 2018, projections are that some 2.44 billion people will be using social media in one way, shape or […]

How a dedicated IP address and SSL certificate affects your search engine rankings


To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among the ranking factors.

Brian Dean of Backlinko conducted an experiment with 1 million Google results to determine which factors help web pages appear on the first […]

SEO in the festival season: which retailers have the right strategy?


Summer in the UK means festivals, and there are plenty to choose from again this year.

Festival goers need the right equipment: clothing and camping equipment, as well as waterproofs for the English weather.

Thanks to data from PI Datametrics, I can see which sites have prepared for the festival season, […]

Facebook ad targeting: every possible option available [infographic]


A couple of weeks ago, a “simplified” Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into one megabox.

Now demographics, interests, and behaviors all live within this one ‘Detailed Targeting’ box.

Everything from job titles, to life events, to industries, to purchase behavior, are […]