Facebook ad targeting: every possible option available [infographic]

  A couple of weeks ago, a “simplified” Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into one megabox. Now demographics, interests, and behaviors all live within this one ‘Detailed Targeting’ box. Everything from

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How to use purchase intent for more effective keyword search

  If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your

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How to find copyright free images with Google Image Search and other resources

  Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images. It’s easy enough to do, there’s so much misinformation around fair-usage from country-to-country that it’s easy to assume

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Five reasons why you should invest in social customer service

  If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your brand and engage with consumers. But have you made the same level of investment into providing a dedicated customer service on

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