Start Up Edge launches new digital marketing business opportunity

We are delighted to announce the launch of our new digital marketing business opportunity. Our goal is to support start ups and small businesses to improve their online presence and generate leads. Part of our process is to really understand our customers businesses and

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Five of the most interesting search stories from this week

  It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against Google from Europe, new mobile shopping formats, and Google testing store inventory searches in GMB. New mobile formats from Google Google

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85+ SEO experts you should follow on Twitter

  Who are the most useful SEO tweeters to follow? In this post I’ve listed those I have been following for a while, as well as some other useful suggestions.  After this article on ClickZ listing marketing leaders to follow, I decided I’d steal the idea for SEW and list

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Three things marketers can learn from Lokai on social media

  If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that direction. By 2018, projections are that some 2.44 billion people will be using social media in one way, shape or

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How a dedicated IP address and SSL certificate affects your search engine rankings

  To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among the ranking factors. Brian Dean of Backlinko conducted an experiment with 1 million Google results to determine which factors help web

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SEO in the festival season: which retailers have the right strategy?

  Summer in the UK means festivals, and there are plenty to choose from again this year. Festival goers need the right equipment: clothing and camping equipment, as well as waterproofs for the English weather. Thanks to data from PI Datametrics, I can see which sites

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Facebook ad targeting: every possible option available [infographic]

  A couple of weeks ago, a “simplified” Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into one megabox. Now demographics, interests, and behaviors all live within this one ‘Detailed Targeting’ box. Everything from

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How to use purchase intent for more effective keyword search

  If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your

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How to find copyright free images with Google Image Search and other resources

  Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images. It’s easy enough to do, there’s so much misinformation around fair-usage from country-to-country that it’s easy to assume

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