Email Marketing Statistics
- In 2011 11% of emails opened on mobile devices, in 2015 it rose to 55%!
- Email marketing was the biggest driver of Black Friday transactions, with 25.1% of sales originating from the marketing channel
- 89% of marketers say that email is their primary channel for lead generation.
- 58% of adults check their email first thing in the morning.
- 20% of marketers can directly link their email operations to their company’s primary revenue source